The First Female General Manager: Bahar Ucanlar

28 March 2024

Bahar Ucanlar, has become the first female General Manager at Diageo Türkiye

Bahar Ucanlar, who served as Marketing Director at Diageo Turkey since January 2021, has been appointed as the General Manager of Diageo Turkey, and become the first female General Manager at the company. As of April 1, 2024, Ucanlar is going to assume this position previously held by Levent Komur, and in her new position, she will continue to share the experience and knowledge she has gained from her previous leadership roles with Diageo Turkey, with a focus on further elevating the company's success.

Bahar Uçanlar, one of the foremost marketing leaders in Türkiye, has held various managerial and general management positions in numerous national and international companies throughout her career of 24 years. Having graduated from the Department of Business Administration of Bogazici University, Ucanlar started her professional career in 2000. From 2002 to 2004, she studied MBA program at the University of Michigan in the USA and then joined Bain&Company as a management consultant, specializing in the FMCG, healthcare and private equity sectors. Following her leadership roles at PepsiCo in the USA, she returned to

Türkiye in 2011 and held senior strategy and marketing positions at Mondelez International, Turkcell and Kantar Arastirma. In 2017, she was appointed as General Manager at Mars Sportif, where she held this position for nearly 3 years. Joining Diageo Turkey in January 2021 after a successful career, Bahar Ucanlar served as the Marketing Director of the company for 3 years, during which she led many important projects. Appointed as the first female General Manager at Diageo Turkey, Ucanlar is going to start her new position on April 1, 2024.

About Diageo Turkey

Diageo Turkey is one of the largest companies in the alcoholic beverage industry in Türkiye. It has been incorporated in 2004 upon the privatization of the alcoholic beverages department of Tekel. Since 2011, it has been operating under the umbrella of Diageo the alcoholic beverage producer trading in approximately 180 countries with regional offices in 80 countries. Diageo Turkey, the present representative of the legacy, dating back to the General Directorate of Monopolies that was established in 1862, is a company that is engaged in viticulture on its own land and holds a farming license. It continues to operate in Türkiye as two separate companies, one for production and the other for sales and marketing. It has become one of the largest companies in Türkiye, thanks to its more than 2 thousand employees, including its distributor and sales teams, by combining the talents of its employees with the power of its brands. Thanks to the employment opportunities it provides, as well as its significant contributions to the economy of the country, its approach to social responsibility and its premium brands, it holds a market-leading position in every field.

For information

Selim Zeytinoglu / BN Strategic Communication / [email protected]