Fast Company / Great Interest, No Decision Yet!

A NEW COMPANION

After Small Office and Post-Exam, artificial intelligence has moved beyond being merely a set of assumptions about the future and has firmly established itself on the concrete agenda of the business world.

Companies across all sectors are gaining critical competitive advantage by integrating AI applications into their business processes.

The approach of “Will you be my new companion in productivity?” has now become one of the most widespread perspectives. Artificial intelligence is rewriting the rules of the game in many areas, from data analysis to customer experience, from production to financial management. For example, systems that predict possible failures on the production line, algorithms that recommend products based on customer preferences, or optimization solutions in logistics processes are transforming the way companies operate.

At this point, we also see that companies powered by artificial intelligence are accelerating their sustainability strategies. Global research shows that AI integration not only increases efficiency but also contributes to energy use, more effective resource management, and the reduction of carbon footprints.

A similar transformation process is taking place in Turkey. A study published by Deloitte Turkey shows that 60% of companies plan to include artificial intelligence among their strategic priorities within the next three years. In light of these developments, the business world’s approach to AI is no longer seen as “a distant possibility,” but rather as “today’s reality.”

EXAMPLES FROM 3 SECTORS

According to PwC’s Global CEO Survey 2013 report, the sectors leading in integrating AI technologies into strategic business processes are retail, healthcare, and finance. In retail, customer experience is being personalized; in healthcare, drug development processes are accelerating; and in finance, strong protection is being ensured in risk management and combating fraud.

THE SUPERPOWER OF ARTIFICIAL INTELLIGENCE FROM 5 LEADERS

Bahar Uçanlar – CEO of Mey Diageo I believe that artificial intelligence will create a major revolution in the business world in the coming period. Especially in terms of big data analysis and predictability, the contributions it provides will make our business processes more efficient. At Mey Diageo, we also use AI both to improve the customer experience and to achieve our sustainability goals. In this way, we can better meet the expectations of our consumers while also achieving significant operational gains.

Mert Baki – CEO of Koton Artificial intelligence provides great advantages in personalizing user experience. At Koton, we are developing AI-powered solutions to make our customers’ shopping journeys more enjoyable and efficient. In addition, we are achieving significant efficiencies in stock and logistics management through AI-based forecasting models.

Veysel Memiş – CEO of Abdi İbrahim The transformative power of AI in the healthcare sector is immense. It not only brings speed and accuracy to drug development processes but also contributes to the development of personalized treatment methods. At Abdi İbrahim, we are using AI across many areas, from R&D to production, to make our processes more effective and efficient.

Burak Aydın – General Manager of SAS Turkey & Central Asia Artificial intelligence is changing the rules of the game in business development processes, customer experience, and risk management. Especially in areas such as fraud prevention in the financial sector, quality control in manufacturing, and customer analytics in retail, AI-supported solutions are making a difference. For companies, one of the strongest ways to secure competitive advantage now lies in AI technologies.

Ergün Günay – CTO of Microsoft Turkey “The future of artificial intelligence lies in its collaboration with humans.” At Microsoft, we aim to develop AI within a framework of accessibility for all, as well as safe and ethical use. For organizations, the potential of this technology lies not only in operational efficiency but also in its ability to trigger innovation. Artificial intelligence will be the most important game-changer in the business world of the future.